INTRODUCING THE
FRANCHISE CONSORTIUM...

Strategic Growth, Optimized Operations

Are you thinking, I’m not sure if I need an advisor for my franchise system?

Ask yourself this…

  • Do I believe that my franchisees are following our system?
  • Do I have a sales, marketing and operations team that is executing to their full potential?
  • Do I have a clear strategy for improving franchisee profitability across our system?
  • Do I rely on solid data more than on my gut for making critical business decisions?
  • Do I possess insights on what my key competitors are up to?
  • Do I measure the ROI of my marketing efforts accurately?
  • Do I possess expert advice on expanding beyond North America?
  • Do I have the right infrastructure in place for meeting the demands for my products and services?

If you answered NO to several of these questions, then The Franchise Consortium is the right choice for you. The power of our services is proven to help you:

• Expand

• Empower

• Exceed

• Enhance

• Expedite

Read on to learn more about The Franchise Consortium and how we can work together so that you can create the system you’ve dreamed of.

THE FRANCHISE CONSORTIUM ADVANTAGE:

Maximized ROI

Our guidance ensures informed decisions for long-term profitability.

Streamlined Expansion

We accelerate timelines, getting you to market faster.

Optimized Operations

We help boost franchisee satisfaction and profitability

Peace of Mind

We navigate complexities, so you can focus on your core business.

MEET THE FRANCHISE CONSORTIUM:

Your Proven Path to Franchise Excellence

The Franchise Consortium  stands out as the premier partner for franchisors seeking strategic
 expansion and sustainable growth. With a combination of unparalleled industry expertise, a comprehensive suite  of services, and a passion for responsible franchising, The Franchise Consortium offers a clear and compelling value proposition:

1

Proven Expertise:

Industry Veterans: Led by Keith Gerson and Bill Edwards, who collectively bring decades of experience as franchisors, franchisees, master franchisees, suppliers, and consultants.

Track Record of Success: Demonstrated success in helping brands expand their market presence and profitability.

2

Distinctive Advantages:
Maximized ROI: Ensuring informed decisions for long-term profitability.

Streamlined Expansion: Accelerating timelines to market entry and growth.

Optimized Operations: Enhancing franchisee satisfaction, profitability, and longevity

Peace of Mind: Navigating complexities, allowing franchisors to focus on their core business.

3

Comprehensive and Data-Driven Services:

360 Degree Franchise Feasibility Assessments: Thorough evaluations to determine the viability of franchising opportunities.

Competitive Analysis: In-depth analysis of market conditions and competitive landscape.

Comprehensive Development Programs: Tailored programs for brand growth and franchisee support.

Market Entry and Expansion Strategies: Strategic plans to enter and thrive in new markets.

Franchisee Recruitment, Engagement, and Marketing: Effective strategies to attract and retain franchisees.

 

Training, Operations, and Support Systems: Robust systems to ensure 
franchisee success.

 

North American & International Expansion Guidance: Expertise in both  domestic and global market expansion.

4

Commitment to Client Success:

Transparency & Collaboration: Fostering open communication and shared decision-making.

Passion for franchising: Belief in the power of franchising to create successful businesses and thriving communities.

Global Experience & Knowledge: Extensive international experience across 12 business sectors.
Jeff Bevis, CEO Concierge Care:
Praises Bill Edwards as the leader in global market assessment and business development.
Kevin Wilson, Chairman & CEO of Buzz Franchise Brands: 
Recommends Keith Gerson for his fresh perspective on brand growth.
Ned Lyerly, Former CEO, CKE Restaurants:
Highlights the proven, trademarked process for going global.
David McKinnon, Co-Chairman of the Board:
Credits Keith Gerson with significantly growing the PuroClean franchise system and its record profitability.
Darrell Johnson, CEO FRANdata:
Recognizes Bill Edwards as the leading authority on international franchising.
Joe White, FranChoice:
Calls Keith Gerson the best expert in franchise brand marketing.
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Are you ready to unlock your franchise potential?

Contact The Franchise Consortium  today to schedule your complimentary consultation.

You can also emal, phone or text us at:

Bill Edwards, CFE:

Email: BEdwards@EdwardsGlobal.com

Phone: (949) 375-1896

Keith Gerson, CFE:

Email: Keith@GersonAdvisory.com

Phone: (954) 815-5228

Apply to The Franchise Consortium

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The Franchise Consortium Application

Supplier Application Form
Name*
(e.g. consistent growth, profitability)
Published & Actively Promoted
Core Values
Vision Statement
Mission Statement
Specific experience serving the franchise industry.
Certified Franchise Executive? Date Achieved? In Process? (start date)?
Industry Awards and Accolades (Top 3)
Attendance at a minimum of three recognized franchise industry events per year
Regular sharing of thought leadership (e.g. speaking engagements, published articles) relevant to franchising
Active membership in the International Franchise Association (IFA) as a Supplier Member
Other Relevant Associations
Committee Memberships
Dedicated support team for franchise clients
Clearly defined client success processes and metrics tailored to franchise industry needs
Provision of five professional references from the franchise industry, including:
Franchisor Clients
Other suppliers or partners in the franchise ecosystem
Franchise industry experts or consultants
Comprehensive company and leadership team information on LinkedIn
Active and engaging social media presence with content relevant to franchising
Verifiable customer reviews from franchise industry clients with an average rating of 4.5 stars or higher
Platforms for reviews:
Transparent and fair contracts/agreements with franchise clients
Demonstrated understanding of and compliance with franchise-specific regulations that may affect their services
Regular client satisfaction surveys focused on franchise industry clients
Documented process for implementing feedback and improvements to better serve the franchise community
Clearly defined products or services specifically tailored to the needs of the franchise industry
Case studies or success stories demonstrating positive impact on franchise businesses
Provision of educational content or resources to help franchisors and franchisees better understand and utilize the supplier's products or services
This field is for validation purposes and should be left unchanged.
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