MSA Worldwide, a premier strategic advisory firm serving franchisors across domestic and international markets, has been formally accredited and welcomed as a member of The Franchise Consortium (TFC), a selective community of franchise suppliers committed to advancing responsible franchising.
Founded on the principle of elevating standards across the franchise ecosystem, The Franchise Consortium brings together a curated group of industry leaders who share a commitment to ethical growth, operational excellence, and long-term value creation for franchisors and franchisees alike.
“Responsible franchising isn’t a tagline for us — it’s embedded in how we advise our clients, how we build franchise systems, and how we support them over the long term,” said Andrew Seid, Senior Consultant, MSA Worldwide. “The Franchise Consortium represents a community that takes that responsibility seriously, and we’re proud to be aligned with a group committed to doing it the right way.”
“When we built MSA, Kay Ainsley and I made a commitment that we would only work with clients we believed in and only give advice we could stand behind,” said Michael H. Seid, CFE, Managing Director, MSA Worldwide. “We work with each client individually and tailor our services to enable our clients to achieve their objectives. The Franchise Consortium reflects that same standard — it exists to raise the bar for what suppliers in this industry should look like, and we’re honored to be part of it.”
MSA Worldwide is widely recognized as one of franchising’s leading advisory firms, having earned recognition from the International Franchise Association, the Global Franchise Award for Best Franchise Consultancy, and designation as a Top Franchise Supplier by Entrepreneur Magazine. The firm’s principals have shaped the industry at its highest levels. Both Managing Directors Michael Seid and Kay Ainsley have served on the IFA Board of Directors, with Kay Ainsley currently serving as Chair of the IFA International Committee, Michael reelected to the IFA’s Board and appointed to the NASAA Advisory Committee on franchise and business opportunity regulation working directly with federal and state regulators on emerging issues in franchising.
The firm works with both emerging and established franchisors across the full arc of franchise development — helping new brands design their franchise offering and build the operational infrastructure required for scalable growth, including the manuals, training systems, and support structures that define a well-run franchise system. For established franchisors, MSA provides strategic guidance on performance optimization, system-wide change management, and domestic and international expansion. MSA’s principals are also the authors of Franchising for Dummies and Franchise Management for Dummies (Wiley Publishing), and have a long-standing commitment to advancing the industry through education as well as practice. MSA’s principals are widely published authors and sought-after speakers in franchising, contributing regularly to industry publications and presenting at major franchise conferences and events in the United States and internationally. The firm also serves as a trusted resource in complex franchise litigation, providing expert witness and litigation support services across a range of matters.
Membership in The Franchise Consortium is awarded through a rigorous accreditation process, ensuring that each member demonstrates a proven track record of excellence, integrity, and meaningful impact within the franchising community.
For more information about MSA Worldwide, visit www.msaworldwide.com For more information about The Franchise Consortium, visit www.thefranchiseconsortium.com.
