Live Webinar · Wednesday, July 16, 2026 Hosted by Gerson Advisory Services

A Cross-Border Counsel Briefing

The Great White North Growth Strategy: A Legal and Strategic Playbook for U.S. Franchisors Expanding into Canada.

Canada looks familiar. That’s exactly what gets U.S. franchisors into trouble.

Provincial disclosure laws, a separate trademark regime, Quebec’s tightened French-language rules, and structural decisions that lock in years of growth all sit between your brand and a successful Canadian launch.

The franchisors who succeed treat Canada as a true market entry — not a copy-paste. This webinar is the playbook for getting it right.

Reserve Your Seat → Free · Live Q&A included

Live

Date

Wednesday
July 16, 2026

Time

11:00 AM Central
12:00 PM Eastern

Length

60 minutes
+ live Q&A

Cost

Free to attend
Replay sent to all registrants

provinces. One country. And every one of them can rescind your agreement. Canada has no federal franchise disclosure law. Six provinces regulate franchising independently — each with its own disclosure deadlines, cooling-off periods, and rescission remedies. U.S. franchisors who assume their FDD travels across the border intact often discover the error at exactly the wrong moment.

What You’ll Learn

Eight topics. One focused hour.

In one focused hour, Joe Adler will give you the legal and strategic framework U.S. franchisors need before the first disclosure document crosses the border.

Canadian Disclosure Laws

Which provinces regulate franchising and how their requirements differ from the U.S. FDD.

Adapting Your FDD for Canada

What to keep, what to rewrite, and the errors that trigger rescission.

Choosing Your Market Entry Structure

Direct, master, area representative, area development, or joint venture — and what locks in for years.

Trademark Protection

Why your U.S. registration doesn’t cross the border, and what to do before you disclose.

Quebec & Bill 96

Language obligations now reshaping trademarks, signage, contracts, and marketing across the province.

Tax, Employment & Real Estate

The realities that consistently surprise U.S. brands entering the Canadian market.

The Most Expensive Mistakes

What U.S. franchisors get wrong most often — and how to avoid them before they cost you.

A Realistic Timeline & Budget

What a properly sequenced Canadian launch actually looks like from first conversation to first franchisee.

Who Should Attend

Built for the executives who carry cross-border growth decisions.

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CEOs, CDOs, and General Counsel at U.S. franchise brands

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Franchise development and international growth teams

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PE sponsors with franchise platforms

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Multi-unit operators evaluating Canadian opportunities

Your Panelist

30+ years advising franchisors on both sides of the border.

Guest Panelist

Joseph Adler

Partner, KMB Law · Toronto, Canada

One of Canada’s leading franchise attorneys, Joseph Adler has spent 30+ years advising Canadian, U.S., and international franchisors. As a registered trademark agent, Joe combines franchise law, distribution, trademark protection, and cross-border strategy into practical guidance for brands entering Canada. He knows where U.S. franchisors stumble — because he’s spent three decades helping them avoid it.

30+ yrs franchise law Registered trademark agent KMB Law, Toronto Cross-border strategy

If Canada is on your 12–24 month roadmap, this hour will pay for itself many times over.

Wednesday, July 16 · 11:00 AM Central / 12:00 PM Eastern
Free to attend. Replay sent to all registrants. Live Q&A included.

Reserve Your Seat

Register free.

Can’t attend live? The replay will be sent to every registrant.

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Live session seats are limited.