Recognition Reinforces Commitment to Responsible Franchising and Data Transparency

Costa Mesa, CA – February 06, 2025 – Internet Strategy Labs (ISL), a leader in franchise marketing analytics and technology, has successfully achieved accreditation from The Franchise Consortium, joining an elite group of vetted and trusted suppliers in the franchise industry. This prestigious recognition underscores the company’s unwavering commitment to responsible franchising, data transparency, and ethical business practices.

The Franchise Consortium’s accreditation process is one of the most stringent in the industry, evaluating suppliers across 24 key performance indicators in categories such as Professional Excellence, Trust and Verification, and Industry Commitment. To qualify, suppliers must achieve a minimum 80% score across all categories, demonstrating their ability to deliver value and maintain high standards of service.

“For nearly 20 years, we have championed responsible franchising by providing franchise brands with transparent, actionable data that drives smarter decision-making,” said Jimmy Weeks, Founder at ISL. “We strongly oppose agencies that withhold key performance metrics, forcing brands to operate in the dark. We believe that data should empower franchise brands, not be used as leverage against them. This accreditation is a testament to our dedication to transparency, efficiency, and ethical business practices.”

A Track Record of Trust and Impact

With a reputation built on trust and performance, ISL has become a go-to resource for franchise brands looking to optimize growth, reduce costs, and enhance operations. The company’s commitment to data-driven insights has fostered long-term client relationships, with franchise executives frequently bringing ISL with them when they transition to new brands—a testament to the trust and results the company delivers.

“Our clients don’t just work with us—they stay with us,” Weeks added. “It’s common in franchising for executives to move between brands, but when they bring us along with them, it speaks volumes about our credibility, expertise, and commitment to their success.”

A Strong Advocate for Veterans in Franchising

Beyond data and marketing innovation, ISL is deeply committed to supporting veterans in franchising. With a proven track record of advocating for veteran entrepreneurs and military families, the company believes that franchising presents a powerful pathway to business ownership for those who have served.

“Veterans bring unmatched discipline, leadership, and operational expertise to franchising,” said Weeks. “Many of the most successful franchisees and brand leaders are veterans, and we are proud to support initiatives that connect them with the right opportunities.”

Advancing the Mission of Responsible Franchising

The Franchise Consortium is dedicated to promoting responsible franchising by helping brands identify high-quality suppliers and ensuring that suppliers delivering exceptional work are recognized. By achieving this accreditation, ISL further solidifies its role as a trusted partner in the franchise industry.

“We are honored to be recognized by The Franchise Consortium,” Weeks said. “This accreditation reaffirms our core mission: to equip franchise brands with the insights and tools they need to grow responsibly, save money, and achieve more.”

About Internet Strategy Labs: Internet Strategy Labs

For 18 years, Jimmy Weeks & the ISL team has helped franchise brands and agencies grow by turning complex marketing data into actionable insights. As fractional analytics coaches and a software company, we leverage software solutions to help brands optimize campaigns, improve lead management, and drive smarter decisions. Whether taming the FranTechStack or enhancing agency performance, we empower brands with the data they need to scale efficiently. www.internetstrategylabs.com

For more information about The Franchise Consortium and its accredited suppliers, visit www.thefranchiseconsortium.com.