During this power-packed session, Keith Gerson, CFE moderated a discussion with world-class panelists including Tim Courtney (VP of Franchise Development, PuroClean), Jim Atkinson (VP of Franchise Development, Hand & Stone), Jaffrey Ali (Chief Product Officer, FranConnect), and Jimmy Weeks (Internet Strategy Labs).

These industry leaders will reveal proven strategies that break down the barriers between sales and marketing to create a seamless candidate journey.

Topics Covered: 

  • How to capture richer candidate data that gives you deeper insights into your prospects and their journey
  • How to unlock hidden potential in your CRM that transforms it from a database into a powerful conversion tool
  • How to create a 24/7 follow-up system that never lets qualified candidates slip through the cracks
  • How to breathe new life into your cold leads, turning the 98% of “not now” prospects into future wins
  • How to align your sales and marketing teams around meaningful metrics that drive continuous improvement
Turn Your CRM into a Candidate Conversion Machine