Date: Thursday, September 11, 2025
Host & Moderator: Keith Gerson, The Franchise Consortium
Speakers:

  • Dominique Main, CFC – BrightFran
  • Dianna Bailor – Clever Bilby Marketing & Creative Studio

Our second installment of AI in Franchise Development did not disappoint. After record-breaking attendance in Part 1, this session brought even more practical insights, tools, and strategies for franchise sales leaders looking to leverage AI. (Check out Part 1 here: https://thefranchiseconsortium.com/webinar-advanced-ways-to-use-ai-in-franchise-sales/)

Key Takeaways

1. Using AI for Lead Profiling & Scoring
Dominique Main emphasized the growing role of AI in personality profiling and lead scoring. She highlighted tools like CrystalKnows and ChatGPT that can help franchise developers understand prospects’ communication styles, align messaging, and prioritize high-quality leads.

2. Personalized Marketing at Scale
Dianna Bailor showcased how AI can create personalized marketing assets—from tailored pitch decks to customized videos—giving prospects a sense of individual attention that builds trust and accelerates decision-making.

3. Speed to Trust = Higher Conversions
Both Dominique and Dianna stressed a recurring theme: AI isn’t just about efficiency—it’s about building trust faster. When used effectively, AI enables franchise teams to engage authentically and shorten the time from first contact to signed agreement.

4. Innovative Applications
Dominique shared her experience with creating an AI avatar using Hey Jen, showing how this emerging tool can enhance communication and keep prospects engaged in a fresh, interactive way.

5. Challenges Ahead
The panel also addressed the real-world challenges of AI adoption, particularly integrating AI into existing sales workflows. Personalized content remains critical—AI must be used to support authentic, human connections, not replace them.

Why It Matters

Franchise development is built on relationships, and AI is becoming an indispensable tool for scaling personalization without losing authenticity. From smarter lead scoring to interactive avatars, the future of franchise sales will belong to those who can combine technology with trust.

Stay tuned for more insights from this ongoing series.