Live Webinar · July 29, 2026 at 12 PM ET Presented by The Franchise Consortium
Presented by The Franchise Consortium

The Enviable Exit

How to Build a Franchise System Where Franchisees Exit on Their Terms

Tuesday, July 29, 2026
12:00 PM ET
Live Q&A included
Reserve Your Seat → Free · Seats are limited
What happens when your best franchisee wants out?

Most franchisees aren’t thinking about exit planning. Neither are most franchisors. It feels premature. Maybe even bad for morale.

But the most successful franchise systems have figured something out: franchisees who understand the value of what they’re building make better decisions from day one.

Exit planning isn’t a conversation for the end. It’s a strategy for the whole journey.

Franchisors who win long-term don’t just build great systems — they help franchisees build businesses worth buying. That changes everything: recruitment, retention, resale value, and the quality of the entire network.

Who You’ll Hear From

Three voices. One conversation the industry needs to have.

Panelist
Barb Nuss
Barb Nuss, CPA
Founder & CEO, Profit Soup
Barb has spent her career at the intersection of franchising and financial education — helping franchisors, franchise business coaches, and multi-unit owners build the financial acumen that turns good operators into great businesspeople. Her conviction: franchisees don’t fail because the concept is bad. They fail because no one taught them how to grow a profitable business. Profit Soup exists to change that.
Panelist
Paul Pickett
Paul Pickett
Chief Development Officer & EVP of Franchising, Wild Birds Unlimited
Paul brings the franchisor’s perspective to a conversation the industry too often avoids. Leading franchise development at one of the most respected brands in the system, he’ll share how proactively supporting franchisees through succession planning creates stronger operators, deeper loyalty, and a healthier network.
Moderator
Keith Gerson, CFE
Co-Founder & Managing Partner, The Franchise Consortium
Keith brings 50+ years across all three sides of franchising — founder of franchise programs at Jack in the Box and Mrs. Fields Cookies, former President of FranConnect with visibility into 1,500+ brands, and recognized by Entrepreneur Magazine as a top franchise consultant.
What You’ll Walk Away With

A practical playbook for turning exit planning into a competitive advantage.

This isn’t theory. It’s a framework for franchisors and field leaders who want stronger operators, better retention, and a resale market that fuels recruitment.

Why franchisees with a clear exit strategy are more profitable, more engaged, and more likely to renew and refer.

The three exit paths every franchisee has — and how understanding them changes the way you support your network.

What “building a business worth buying” actually means in financial terms, and how business value is really driven.

The best practices franchisees need to build transferable value in their businesses.

How bringing exit planning into your FBC toolkit transforms field support from reactive to strategic.

Real-world examples of what happens when franchisees plan ahead versus when they don’t — and the difference at the negotiating table.

How to start the conversation in a way that aligns franchisee wealth goals with revenue growth, unit expansion, and long-term planning.

Why the franchisors brave enough to have this conversation have a competitive edge in recruitment, retention, and resale value.

Who Should Attend

Built for the people who lead franchise systems.

Franchise executives, CEOs, presidents, and founders
Operations and field leadership
Franchise Business Coaches and consultants
Multi-unit and multi-brand operators
Most franchisors avoid this conversation. The best ones lead it.

A franchisee building toward something is a very different operator than one just getting through the week.

If you want a stronger network, more profitable franchisees, and a resale market that fuels recruitment — this is the conversation to be in.

Reserve Your Seat

One conversation. A stronger network for years to come.

Tuesday, July 29, 2026 · 12:00 PM ET
Free to attend. Live Q&A with the panel. Replay sent to all registrants.

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