Live Webinar · Wednesday, November 4, 2026 Hosted by Gerson Advisory Services
International Expansion Briefing

Your Next 100 Units Could Be Down Under

Wednesday, November 4, 2026
3:00 PM Eastern
Live Q&A included

U.S. growth has slowed for many franchise brands. Development costs have risen, prime territories are harder to secure, and domestic expansion is becoming more competitive. Australia and New Zealand offer a compelling alternative — English-speaking, business-friendly, and among the world’s most franchise-savvy markets.

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International expansion succeeds only when the local partner and the development structure are right.

A strong master franchisee brings capital, market knowledge, operating capability, and a credible team on the ground. The wrong partner — or a poorly structured agreement — can stall growth, dilute the brand, and create problems that last for years.

In this session, you will learn how U.S. franchisors identify, vet, and structure relationships with master franchisees and unit franchisees in Australia and New Zealand.

Four Takeaways

Attendees will learn exactly how to…

This session is built around four actionable outcomes. You will leave with a clearer view of whether master franchising fits your brand, whether Australia and New Zealand are the right markets to pursue, and the most practical first step to take.

01

Assess the market opportunity. Determine whether Australia or New Zealand represents a realistic next-growth market for their brand.

02

Choose the right structure. Decide whether master franchising, direct unit franchising, or another development structure best fits their international objectives.

03

Identify and vet local partners. Find partners with the capital, operating depth, market credibility, and cultural alignment required to scale.

04

Structure agreements that protect the brand. Set development commitments, territory rights, controls, and exit protections that avoid long-term problems.

Your Panelists

Two voices with real ANZ experience.

Panelist · Franchise Law
Stewart Germann
Stewart Germann
Franchise Gurus Limited (SGL) · Auckland, NZ
Recognized by Lexology’s Who’s Who Legal as “one of the leading franchising practitioners in the world,” Stewart will share what makes a master franchise agreement work, what the best local partners look for in a U.S. brand, and how to develop a country when master franchising is not the right route.
Panelist · Franchisor Perspective
John O'Brien
John O’Brien
Founder, Poolwerx · Former Chairman, Franchise Council of Australia
John O’Brien’s passion and experience in franchising and the pool industry is difficult to rival. He is a visionary leader and dynamic entrepreneur with a penchant for bringing order to disorganised industries.

He founded Poolwerx 34 years ago and has grown this multi award-winning business into the world’s largest global franchise pool service brand, with operations throughout Australia, New Zealand and USA with further international expansion on the horizon. The brand has more than 160 stores and 600 service vans.
Keith Gerson
Moderator
Keith Gerson, CFE
President & CEO, Gerson Advisory Services · Co-Founder, The Franchise Consortium
Keith brings 50+ years across all three sides of franchising — founder of franchise programs at Jack in the Box and Mrs. Fields Cookies, former President of FranConnect with visibility into 1,500+ brands, and recognized by Entrepreneur Magazine as a top franchise consultant.
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Finding and Partnering With the Right Master Franchisee or Unit Franchisee Down Under.

Wednesday, November 4, 2026 · 3:00 PM Eastern
Free to attend. Live Q&A included. Replay sent to all registrants.

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Seats are limited for the live session.