Date: March 12th, 2026

Time: 4:00 PM ET

Change is inevitable in any franchise system—but how you lead through it makes all the difference. Learn proven strategies for building trust and turning resistance into buy-in. Register today!

This live webinar will help you understand why this happens and what franchisor leaders can do differently to drive alignment, buy-in, and forward momentum.

Format: Live Online Webinar

Cost: Complimentary

Who This Session Is For

This session is designed for franchisor leaders—CEOs, presidents, founders, and operations or field leaders—who are navigating:

  • Resistance to new initiatives
  • Difficulty maintaining alignment and standards
  • Trust without consistent follow-through
  • Growing franchisee independence and pushback

What You’ll Learn in One Focused Hour

In this practical, executive-level discussion, you’ll gain insight into:

  • Why franchisees resist change—and how to gain real buy-in

  • The difference between trust and commitment, and why both matter

  • The most common mistakes franchisors and field teams make

  • What truly drives franchisee satisfaction and optimism for the future

The session includes live audience polling, with discussion shaped by the challenges identified by those in attendance.

Featuring

Greg Nathan

Founder & Managing Director, The Franchise Relationships Institute

Author of Profitable Partnerships and The Franchise E-Factor

 

Greg Nathan is the world’s leading expert on the psychology of the franchisor–franchisee relationship. He has developed many best practice franchising processes and worked with hundreds of franchise systems globally to improve alignment, trust, and long-term performance.

Moderated by Keith Gerson, CFE

Co-Founder & Managing Partner, The Franchise Consortium

President/CEO of Gerson Advisory Services

Register Now

This session is built for franchisor leaders who want stronger alignment, better execution, and healthier franchisee relationships.

About the moderator: Keith Gerson, CFE

Keith Gerson, CFE is renowned for his ability to spark transformative conversations in franchising through thought-provoking questions that others hesitate to ask. His unique approach to moderation, based on 50 years of leading franchise brands and as President of Franchise Operations for the leading franchise management system, consistently draws out practical wisdom and innovative strategies from industry leaders, ensuring attendees walk away with game-changing insights they can implement immediately.

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