The Pacific Expansion Playbook: What U.S. Franchisors Must Know Before Entering Australia & New Zealand
New Zealand is the most franchised country per capita on the planet. Together with Australia, it's one of the most stable and lucrative expansion corridors available to U.S. brands today — and where roughly 40% of franchisors stumble out of the gate.
Join a candid, hour-long conversation with a leading Asia-Pacific franchise attorney and the in-house counsel behind one of America's most successful international franchise stories.
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Can't attend live? All registrants receive the recording.
Register NowSeats are limited for the live session.
A working roadmap, organized around five questions every franchisor must answer before expanding.
A practical framework for structuring, negotiating, and protecting a Master Franchise Agreement in Australia and New Zealand — drawn from the rooms where the deals actually get done.
Mind the Compliance Gap
The specific clauses — governing law, liquidated damages, disclosure — where U.S. templates break down, and how to fix them before they become litigation.
Negotiate Like You’ve Done It Before
Deal structures that protect your brand equity while still giving your Master Franchisee enough skin in the game to perform.
Read the Market
Why QSR, fitness, senior care, and home services are breaking out right now in ANZ — and which concepts are stalling.
The Dedicated Factor
The single hiring decision that separates franchisors who succeed abroad from those who quietly retreat.
The Anytime Fitness Playbook
How a major U.S. brand actually scaled across borders — told by the counsel who was in the room.
Built for the people who carry international expansion across the line.
Three voices who’ve been in every room on this subject.
Stewart Germann
One of the most established franchise attorneys in the Asia-Pacific region, with decades of experience guiding U.S. brands through entry into Australia and New Zealand.
Jim Goniea
The in-house voice behind one of the most successful international franchise expansion stories in recent memory.
Keith Gerson, CFE
A veteran builder, advisor, and convener in the franchise world, with a long track record of leading conversations the industry actually listens to.
The Strategic Case for Master Franchising Abroad
A thought-leadership document that pays for the hour many times over.
Every registrant receives a complimentary written briefing from Stewart Germann himself, covering the strategic and legal foundations of expanding into Australia and New Zealand.
- The Strategic Case for Master Franchising Abroad — full essay
- Pacific Legal Compliance Checklist — practical, clause-level
- Delivered with the post-event recording
One hour. Five years of avoided missteps.
If international expansion is anywhere on your five-year horizon, this is the hour that will save you the next five years of costly missteps.
Register now to join us live — or to receive the recording and the bonus document.
Reserve your seat.
Wednesday, May 27, 2026 · 3:30 PM CST
Webinar-Form-v2
Seats are limited. Recording sent to all registrants.
