Redefining Franchisee Performance: Why Unit-Level Success Ratio Beats AUV Metrics

Date: November 17th, 2025

Time:  2:00–3:00 PM ET

AUV headlines can mislead; the bottom line is whether franchisees are profitable.


Join us on this one-hour webinar as my special guest, Gerry Henley, CEO of Launch to Growth, shares how he replaces flattering averages with a metric that tells the truth: the Unit-Level Success Ratio (ULSR)—the share of units achieving clear revenue and profitability benchmarks, reliably and on schedule. Moderator Keith Gerson sits down with Gerry Henley to show how leading brands define real success, build a Year-1 run-rate, align training and field support to outcomes (not activity), and use simple dashboards to trigger timely help when a unit trends 15% under plan.

Keith Gerson

Host & Moderator, The Franchise Consortium

Gerry Henley

CEO of Launch to Growth

Duration: 60 minutes

Format: Live online webinar with Q&A

Cost: Complimentary

What you’ll take away

  • ULSR made simple: Learn the formula and how to set success benchmarks that blend revenue and profitability.

  • Year-1 execution plan: Budget and run-rate cadence so franchisees know the monthly milestones to stay on track.

  • Aligned incentives: How to tie training, field support, and leadership compensation to unit-level outcomes.

  • Dashboards that drive action: Review rhythm and –15% early-warning trigger with a clear intervention playbook.

Why attend now

Shifting from AUV to ULSR strengthens Item 19 credibility and validation, accelerates royalty growth through predictable performance, and creates a network where 80%+ of franchisees consistently win.

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Space is limited.

“The CRM is the work horse of franchise development and, over the years, we’ve highly modifed FranConnect to meet the needs our our brand and the newest technology integrations.”

Tim Courtney, PuroClean

“Integrating AI powered SMS solutions to our CRM has greatly increased our booking rate, speed to lead, and our ability to use AI to rebook no-shows. It’s a perfectly integrated lead qualifier that works 24/7 booking and re-engaging cold leads.”

Jim Atkinson, Hand And Stone

“We recently launched Frannie AI, which seamlessly integrates with our CRM to help franchise sales teams work smarter. Think of it as an AI-powered sales assistant that helps reps focus on the right leads and close more deals faster.”

Jaffrey Ali, FranConnect

“We’ve spent over 18 years working with & customizing CRM solutions. The Insights Engine has native CRM integrations so we can extend the data analysis and create best in class mid funnel visualizations which greatly help brands grow with less waste.”

Jimmy Weeks, Internet Strategy Labs

Moderator — Keith Gerson, CFE

Co-Founder, The Franchise Consortium and CEO of Gerson Advisory Services. A 50-year franchise veteran advising brands on growth, operations, and system-level performance.

Featured panelist — Gerry Henley

CEO, Launch to Growth. Helps franchisors operationalize systems that boost the Unit-Level Success Ratio, making success repeatable—not heroic.

Who Should Attend

✔️ Franchise Development Leaders
✔️ Sales Managers
✔️ Franchise Consultants & Brokers
✔️ Franchise Founders Ready to Scale Smarter

This is your chance to get ahead of the curve and put AI to work beyond the inbox.

About the moderator: Keith Gerson, CFE

Keith Gerson, CFE is renowned for his ability to spark transformative conversations in franchising through thought-provoking questions that others hesitate to ask. His unique approach to moderation, based on 50 years of leading franchise brands and as President of Franchise Operations for the leading franchise management system, consistently draws out practical wisdom and innovative strategies from industry leaders, ensuring attendees walk away with game-changing insights they can implement immediately.

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