Date: April 30th, 2026

Time: 1:00 PM ET

A practical strategy session for franchise executives who want their FAC to actually drive alignment, trust, and execution.

Hosted by Keith Gerson, featuring John Francis (“Johnny Franchise”), Founder & CEO of Next Level Franchising Presented courtesy of The Franchise Consortium

A Franchise Advisory Council should be a strategic advantage in your system.

At its best, it gives you real visibility into what’s happening across your network—and creates a productive voice for your franchisees.

But that’s not what happens in most systems.

FACs usually drift into one of two places:
• A complaint forum that slows everything down
• A rubber stamp that adds no real value

Either way, it creates friction, weakens alignment, and limits your ability to scale.

Franchisees don’t stay quiet—they talk to each other.
The question is whether you’re part of that conversation… or reacting to it after the fact.

For CEOs, COOs, and operations leaders, this shows up everywhere—rollouts stall, decisions get questioned, and you spend more time reacting than leading.

On April 30th, you’ll hear from John Francis (“Johnny Franchise”), Founder & CEO of Next Level Franchising.

John has seen this from both sides—as a franchisor, franchisee, and advisor—helping brands fix FACs that weren’t working and build ones that actually do.

This is not theory. It’s practical, in-the-trenches experience.

Keith Gerson will guide the session to keep it focused, relevant, and actionable.

John is also an accredited member of The Franchise Consortium, and brings a very practical, in-the-trenches perspective on what actually works.

Duration: 60 minutes

Format: Live online webinar with Q&A

Cost: Complimentary

What You’ll Learn

What a high-performing FAC actually looks like—and how it operates differently
• Where FACs break down (and the early warning signs most teams miss)
• How to move beyond the “us vs. them” dynamic
• What to do next—whether you’re fixing a broken council or building one from scratch

Bonus for Attendees

You’ll receive John’s FAC Quick-Start Blueprint—a practical tool to assess your current council and identify immediate opportunities for improvement.

It’s a practical tool to quickly assess your council and identify where to improve.

This session will give you a clear way to think about your FAC—and what to do next if it’s not working the way it should.

John Francis has spent 30+ years on every side of franchising — as a multi-unit franchisee, franchisor, area developer, investor, and board member for 15+ franchise brands. His family’s system grew to 1,000+ units across Cost Cutters, City Looks, and We Care Hair. He has served on boards for brands including Sport Clips, Office Pride, Dream Maker Bath & Kitchen, and others across home services, health, and retail.

Today, John works with founder-led franchisors and franchise suppliers through advisory, executive coaching, speaking, and peer-driven Mastermind groups. His work is built on pattern recognition across hundreds of franchise relationships — helping leaders build clarity, strengthen systems, and scale with confidence.

If you want your FAC to become a strategic asset—not a source of friction—this session will give you a clearer way to think about it and what to do next.

Built for CEOs, COOs, and franchise leaders responsible for system performance.

About the moderator: Keith Gerson, CFE

Keith Gerson, CFE is renowned for his ability to spark transformative conversations in franchising through thought-provoking questions that others hesitate to ask. His unique approach to moderation, based on 50 years of leading franchise brands and as President of Franchise Operations for the leading franchise management system, consistently draws out practical wisdom and innovative strategies from industry leaders, ensuring attendees walk away with game-changing insights they can implement immediately.

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