Keith Gerson, CFE, is a leading franchise expert with 50 years of experience helping brands sell franchises, drive revenues, and improve operational performance and franchisee engagement. As President & CEO of Gerson Advisory Services (GAS) and Co-Founder and Managing Director of The Franchise Consortium (TFC), he provides strategic guidance to franchisors worldwide. Known as a “super-connector,” Keith maintains strong relationships with top franchise CEOs, facilitating solutions for his clients. His thought leadership through webinars and the FranConnect Franchise Sales Index Report has established him as one of franchising’s leading voices.