by Jesse Gerson, Chief Franchise Experience Officer

As a Franchisor, the following checklist provides you with a definition of the degree of engagement in the majority of franchise systems. If you can move franchisees where you can shift the % of engaged franchisees, your results will provide you with exponentially greater results, profitability and franchisee satisfaction. Gerson Advisory Services reccomends that you use this checklist to review franchisee behaviors against these indicators quarterly; that you track engagement trends over time to identify system-wide patterns, and that you develop targeted interventions for each engagement category. It’s important that you create specific strategies to move your franchisees up the engagement scale

Jesse Gerson