Leading data, analytics, and AI consultancy brings franchise systems actionable intelligence for better, faster decisions.
New Braunfels, TX — October 23, 2026 — dbSeer, a data, analytics, and AI consultancy helping organizations transform complex information into practical business intelligence, has been formally accredited and welcomed as a member of The Franchise Consortium (TFC), a selective community of franchise suppliers committed to advancing responsible franchising.
Founded in 2013, dbSeer helps franchise organizations unify data from across their enterprise—including CRM, financial, operational, marketing, and other systems—into reliable, accessible reporting and actionable dashboards. Its work enables franchisor leaders to move beyond fragmented data and manual reporting toward clearer visibility, stronger decision-making, and more timely operational action.
dbSeer has particular experience helping multi-unit and multi-brand franchise organizations address the recurring challenge of disconnected systems and inconsistent reporting. By integrating data sources and creating tailored analytics solutions, the company helps leadership teams identify trends, measure performance, uncover opportunities, and act with greater confidence.
“Franchise organizations have no shortage of data; the challenge is turning it into a complete, trusted picture that leaders can actually use,” said Mahyar Ghasemali, CEO and Founder of dbSeer. “Our work is focused on making data trustworthy and practical, bringing together the information that matters and applying ai where it counts, so franchisors can make faster, more confident decisions for their brands and franchisees”
Ghasemali brings more than two decades of experience in cloud architecture, business analytics, data optimization, and software development. Prior to founding dbSeer, he led software-development and professional-services teams delivering scalable analytics and business-intelligence solutions across multiple industries.
“We are honored to join The Franchise Consortium and its community of proven franchise specialists,” Ghasemali added. “TFC’s commitment to thoughtful vetting, responsible growth, and delivering real value to franchisors aligns closely with how we approach every client engagement. We look forward to contributing to the conversations that help franchise systems trust their data, put AI to work on it, and grow more effectively”
“The Franchise Consortium is designed to help franchisors identify supplier partners with meaningful expertise and demonstrated value,” said Keith Gerson, Co-Founder and Co-Managing Partner of The Franchise Consortium. “dbSeer brings an especially important capability to our members: the ability to turn fragmented data into clear, usable intelligence. Mahyar and his team understand that better data is not the end goal—it is the foundation for stronger decisions, improved unit-level performance, and more disciplined growth.”
As an accredited member of The Franchise Consortium, dbSeer joins a distinguished network of vetted franchise suppliers who collaborate, share insight, and support franchisors through a higher standard of advisory and service excellence.
About dbSeer
dbSeer is a data, analytics, and AI consultancy that helps organizations design, build, and implement practical solutions for data integration, business intelligence, cloud infrastructure, and advanced analytics. The company works with clients to transform fragmented information into actionable insight that improves operational performance and supports smarter business decisions.
About The Franchise Consortium
The Franchise Consortium is a selective community of accredited franchise suppliers committed to advancing responsible franchising. Through collaboration, thought leadership, and a rigorous accreditation process, TFC brings together best-in-class advisors dedicated to helping franchisors grow with integrity, discipline, and long-term success.
