The Pacific Expansion Playbook: What U.S. Franchisors Must Know Before Entering Australia & New Zealand
This candid discussion will unpack:
• Where U.S. franchise templates break down internationally
• How to negotiate stronger cross-border agreements
• What separates successful international brands from those that quietly retreat
• The Anytime Fitness international growth playbook
The Playbook for Turning Top-Line Growth Into Bottom-Line Results
This session will focus on the strategies that are actually moving the needle on unit economics in 2026.
Topics include:
• Franchisee recruiting quality
• Training and ramp-up consistency
• Performance coaching
• AI and data-driven cost reduction
• Tech stack optimization
• Franchisee capital and viability
Why AI Won’t Recommend Your Franchise Network
Your franchisees may be losing leads before they even know they existed.
AI search is changing how customers choose service providers
We’ll discuss:
• The five shifts quietly killing lead flow
• How AI evaluates franchise brands
• Why location-level pricing transparency now impacts brand-level trust
• What Google’s “Have AI get prices” means for your franchisees and royalty base
