Funding can become a major obstacle in franchise development when the conversation starts too late.
In this webinar replay, Funding the Franchisee: The Missing Link in Franchise Sales, Keith Gerson, CFE, sits down with Rocco Fiorentino, CFE, President & CEO of Benetrends Financial, and Anthony Byrd, CFE, VP of Banking Business Development, to discuss why prospective franchisees should explore funding earlier in the sales process.
A candidate may complete validation, attend Discovery Day, and begin making plans for ownership before discovering that financing does not work. By that point, both the candidate and franchisor may have invested considerable time and resources.
The discussion explores:
- Why early financial pre-qualification matters
- Why one lender’s answer may not represent all available options
- How SBA financing and ROBS can fit into the funding conversation
- Why franchisors need a defined funding process without becoming the bank
- How addressing funding earlier can reduce late-stage surprises
The key takeaway: funding should be part of the franchise development process earlier—not treated as a final step.
Watch the webinar replay: Funding the Franchisee: The Missing Link in Franchise Sales
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